Last year's highly anticipated annual edition of the Salone del Mobile di Milano was canceled due to the Covid-19 health emergency. Despite the cancellation of the 59th exhibition, many companies in the furniture sector have decided to invest in new ways of promoting and communicating in the digital universe.
One of these companies is DFN, which created a virtual version of what would have been its own stand, a real Salone del Mobile 4.0, in which visitors were able to have a stimulating and realistic immersive experience.
This authentic virtual tour has allowed the company to stay connected with its clients and visitors, ensuring everyone gets to know and "touch" the value and refinement of 2021's new products.
This year a renewed Salone del Mobile will be held from September 5 to 10 that includes a display within the exhibition spaces curated by the archistar Stefano Boeri and a series of satellite initiatives located in various spaces throughout the city center, including the renowned Tortona area, which has always been the ideal stage for collateral initiatives at the Salone del Mobile during design week.
DFN has chosen to meet its clients in the luxurious and iconic 5-star Magna Pars Suite Hotel with which it has been collaborating for some time. The Roof deck of this renowned hotel has been furnished with elements from the Samuele Mazza collection since its inception.
It is a small oasis of relaxation overlooking the city, designed for those who love to surround themselves with beauty and luxury, savoring every moment to the fullest and forgetting the inexorable passage of time.
The first hotel à Parfum in the world will host the latest DFN collections
The luxurious property is located in the heart of the fashion and design district—in via Forcella, in the Tortona area—precisely in the spaces of the former perfume factory of the Martone family, owner of the hotel.
The building exudes an atmosphere of calm and intimacy, a feeling that reflects the essence of living life moment by moment with the desire to remember every moment, fully enjoying the beauty of every detail: scents, smells, colors, and texture.
Magna Pars is able to transform a simple stay in the city into an authentic sensory journey in the name of pleasure and relaxation, a synthesis of the meaning of lifestyle also for DFN.
DFN will be happy to welcome its clients to this magnificent space, so they can take a relaxing break and discover the latest products. DFN will also exhibit a selection of elements at the Sandrini Green Architecture space located in Brescia at the famous tower designed by the architect Fuksas.
Sandrini, specialized in splendid landscape design projects, has long been a partner of DFN in the realization of turnkey outdoor projects.
Here there will be a representation of the latest innovations in the Sublime Collection by Dolcefarniente and the Samuele Mazza Collection, as well as a refined structure that bears the unmistakable signature of La Casa dei Limoni.
Clients who wish to do so can be accompanied from Milan to the Brescia showroom by appointment through the special transfer service made available by DFN, thus making the most of the opportunity to discover firsthand the latest products in terms of design, furniture, and lifestyle by DFN.